“Advertising agencies…”, below we interweave our offering to you and your eco supplier clients.
Why is advertising important?
Whether your eco supplier clients are big or small and want more brand awareness – money spent on appropriate advertising is never wasted.
Regarding Advertising in General
You would know that there are at least two types of buyers. The first type of buyer knows what their needs are and consequently researches and purchases the goods or services. To the second type of buyer a need is identified to them – via advertising – and after being enlightened, they research and choose a particular product or service.
Sellers that do not fully incorporate advertising in their marketing activities which consequently results in incomplete targeting, thereby missing a window of opportunity, ultimately incurs a loss of revenue. This is because sellers either do not have the know-how of how to advertise or are unaware of the important role advertising plays in marketing a product or service; advertising being important for a business.
For such, below we describe common reasons why advertising is important for a business to survive, grow, and flourish. They are:
Voice of the Company
Advertisements are the voice of a company which helps in sending its message loudly and clearly to the target audience. For this purpose, companies use different media platforms such as radio, television, newspapers, shopping outlets, social media, magazines, and billboards.
Increased Brand Awareness
Advertisements play a vital role in increasing brand awareness. When advertising products or services via media like radio, television, billboards, social media, etc. this spreads awareness about the company or brand. Consequently, people start taking an interest in the brand which results in them searching for the products and buying them.
Amplified Customer Traffic
Advertisements are a big reason for increased customer traffic. The more the brand is advertised; the more people will know about the company and take an interest in the offerings. For example, an advertisement brings people to your door and if you are a new manufacturer, you’re able to distribute free samples. This would do wonders for you as well as for your customers. They will try your products and come back if they like it.
When a company’s marketing and promotional strategies are loosely structured, it might fail to successfully target the “right” audience. A well-thought-out marketing plan and promotional strategy often helps companies find out about the different segments of customers in the market. This way they’re able to offer appropriate solutions to their customers.
Needed to Survive
Advertising is needed to survive. Initially, some companies consider advertising an expense and do not focus much on it. This results in smothering popularity; fewer people know about their products and it further impacts their revenue stream. Moreover, the company’s position in comparison to their competitors, is stifled and would deteriorate. In short, the business performs lower than its potential, and would even face a slowdown and would be difficult to survive.
Why Advertising Eco-Products is Necessary?
As the advertising agency of suppliers of eco-products, you know why advertising eco-products is necessary. Besides, advertising eco-products increases Eco-Awareness. A growing number of people – are aware of living and eco lifestyle in order to ease their lives and reverse this planet’s worsening condition – are continuously evolving their eco lifestyle or first-timers are shifting towards an eco-lifestyle and the use of eco-products. However, the majority of the world’s population is unaware of the life-changing benefits that eco-products provide. An advertisement is the simplest way to inform people about the benefits they derive from eco-living and the consequential environmental benefits leveraged when using eco-products.
Moreover, advertising adds credibility to the existence of eco-suppliers. Every time they advertise their brand, their company and their eco-products, people come to know of their existence. Thoughtful advertising reflects that the eco-supplier is a leader which in itself is enough to sell their products.
Above all, advertising is that single medium you have control over. Suppose that an eco-supplier wants to present their message on a particular day when an event happens or a product is to be launched, advertising is the single vehicle they would use at that time.
What is the Most Successful Way to Advertise Eco-Products?
Eco-products are in the growth stages and would remain in that stage for years to come even though a number of people become new consumers of eco-products every day. Eco-suppliers wish they had access to an established target audience to whom their eco-products and services would be easily presented.
An efficient approach generally is to advertise to an already established target audience, similarly, this also applies to advertisers of eco-products, and provides the following benefits:
- The products or services advertised to the target audience get relevant exposure. Such people are already engaged in similar activities and the relevant advertising thus blends right in.
- With a targeted audience, advertisers present their message to a concentrated number of potential customers and target them effectively.
- In this way, advertising to a target audience costs less. In fact, it outperforms other advertising practices.
How RLGS (Radio Live Green Smart) is the Advertising Source for Eco-Suppliers?
RLGS is a growing source where comprehensive information about eco-friendly details are obtained. Our live radio has a unique base of listeners comprising of eco-individuals living in different parts of the world.
Our ever-growing listeners, inferring that they listen to our radio because they are interested about living an eco-lifestyle and want to bring wonderful changes to their lives. They listen to us for the necessary information related to living an eco-lifestyle.
As we are the Peace of Mind Focused Eco-Lifestyle News, Information, Innovation, Products and Unique Advertising source, our base of listeners is a target audience waiting to be tapped by eco-suppliers.
As mentioned above, RLGS is a unique advertising source and our platform is utilized by eco-suppliers to advertise in the following ways:
RLGS offers radio advert spots which means that eco-suppliers get an already influenced target audience comprising of eco-individuals. As our radio station broadcasts anytime and anywhere, eco-suppliers get an all-time ready and globally available platform to promote their products and services. Moreover, the cost of radio advert spots is less in comparison to other formats of advertising.
Within our unique advertising offering, the second feature is a website banner advert. We provide eco-suppliers with the opportunity to present their eco-products to our ever-growing eco-audience via website banner adverts on our website. The banners on our website reveal their offerings and when an interested eco-individual clicks on such banner adverts, he/she is redirected to their website. Moreover, the banner ad on our website ensures their brand is directly associated with green and eco-friendly living.
RLGS conducts various radio discussions to spread awareness about the eco-lifestyle. These discussions involve experts, the eco-suppliers, as well as our audience. As part of our unique advertising process, we include the names and details of eco-suppliers during our discussions. The uniqueness of the offering is enhanced by RLGS’s Green Events Calendar where every radio discussion is promoted.
Eco-supplier Omni-channel Promotion: Eco-suppliers and their products are advertised via different channels. With its presence on different channels, RLGS offers a unique Omni-channel strategy which generates higher exposure in comparison to other conventional advertising methods.
The aforementioned is our unique way to advertise the eco-supplier and their products and services.
What are the Benefits of Radio Advert Spots?
How to make a great radio commercial
Radio as a medium for advertising is effective at influencing an audience’s emotional response or connection to a well-thought out and impactful advert.
Despite the emergence of various new advertising forms, radio advert spots remain a favorite. Contrary to common thinking, radio is a vital communication channel with an ever-increasing audience. The biggest economies all over the world are experiencing a consistent increment in radio advertising spending and this continuous growth is not expected to stop soon.
In this digital era, radio spot adverts are considered a viable and highly effective medium to market products and services to audiences of numerous stations across the globe. This is simply because it brings results; it works.
Radio spot adverts are a perfect way to uplift advertising campaigns and intensify marketing strategies. This marketing approach amplifies eco-supplier brand impact. They’ll witness a growth in exposure, their brand’s message is spread as desired, their existing clients/customers keep coming back, all this with limited impact on their budget.
Some of the prime advantages/benefits of advertising through radio are described below:
Most of the current platforms of advertising such as Twitter, Facebook, etc. require an active audience to make the advertising campaign a success. With radio advert spots, the listener just needs to press a button and the messages reach the listeners’ ears. A radio audience involves active, as well as passive listeners such as employees on a break, people commuting to the workplace, etc. As soon as the advertisement is played, every listener hears what is being conveyed in that message.
With radio advert spots, no need to generate organic traffic or urge people to like and share the informative posts on social media, the radio station selected distributes the messages straight away, without extra effort.
Direct Connection with Consumers
We see people on the roads, those heading towards the nearby departmental or grocery store to buy living essentials. In such cases, listeners already have a purchasing mind-set and when they receive a message related to new products or sales, it usually brings results.
Radio advert spots target the crucial audience via station placement and time slots aimed to attract active shoppers. Eco-suppliers get the chance to advertise their business to people ready to spend.
A Voice Backing The Brand
Traditional newspaper adverts, currently preferred digital content and social media marketing is effective, allowing the user to experience what the brand is and what it has to offer. The radio spot advertisement is different because it provides our brand with a real voice which gives us the opportunity to speak to the audience.
Rather than viewing our brand’s name curated in a skillfully worded article, people who have heard our advertisement on the radio, develops our brand’s image in their mind on the basis of our voice, message, and attitude.
Target Audience at a Lower Price
One of the biggest advantages of radio advert spots is that it conveys messages to a targeted audience at a price below that of other advertising mediums. If a small business wants to reach a certain audience group, then radio advertising is a cost-effective medium.
For example, to present to a target audience by making a 30-second ad for a prime-time TV slot is way costlier than targeting an audience via radio advert spots.
Anytime, Anywhere Medium
Because radio is portable, advertisers get the chance to reach prospective customers on the go. Businesses advertising through radio gain an edge over their competitors. The approachability of radio allows listening to happen in places where other media cannot easily reach.
For example, your target audience will not read a magazine or a newspaper while driving, nor do they watch TV while gardening, though they listen to a radio in such conditions. Today, with the advent of radio station apps, radio overlaps the digital media phenomenon.
Radio is local and live; it reflects different communities. Most listeners are people interested in knowing about current and upcoming happenings in their communities like special events, traffic updates, news, entertainment, weather reports, and sports.
With such local community updates, radio adverts tap into the community’s pulse, people show interest in listening to the messages. Moreover, today radio bears the characteristics of the digital world and acts as a constant companion to people – with them wherever they are. It is easy to deliver messages via radio.
Radio Reaches Target Audiences with Frequency
Advertising brings fruitful results with repetition. The target audience would hear the commercial three to four times before responding to the call to action. Though there are different mediums to reach such frequency levels, a cost-effective way is radio advertising.
People who love to listen to the radio are engaged regularly in several hours of commercialized radio. In these hours, the listeners hear an advertisement several times and develop an attraction towards a particular brand.
Immediate, Flexible Advertising with Robust Call-To-Action
It is quite simple and fast to create radio commercials. Unlike other forms, a radio advertisement would be prepared on short notice. It usually takes less than a week to successfully air a radio advertising campaign. Moreover, changes are easily made to radio advertising campaigns.
Because of the flexible schedule of radio commercials, messages are delivered while consumers are out shopping. The audience would act on messages and actively participate in the competitions organized by radio stations.
Eco-suppliers gain these and many other advantages of radio advertising by joining hands directly with RLGS (Radio Live Green Smart). Larger eco-suppliers would join hands with RLGS via their advertising agencies. We already have an audience of eco-individuals, all that is needed by the advertising agency is to get our agency membership plus the eco-supplier membership. We’re ready to deliver the radio message to our ever-growing eco-audience. Keeping in mind, our audience is open to your eco-supplier clients’ offerings.
What are the Benefits of Radio Discussions?
History proves that radio has served as an educational medium in the developing world. Today, radio is extensively used to broadcast informative programs in both developed and developing nations. This process of spreading essential knowledge via radio is known as radio discussion.
Further on What Radio Discussions Are
Most people who are familiar with radio, know about radio discussions. For those who aren’t familiar: Radio discussions are a format of radio program which contains talks about vital information and consists of original spoken word content, with no outside music. Most discussions contain interviews with experts or different guests on specific topics. Radio discussions also include the participation of listeners, the conversations between listeners and the host, and are broadcast live.
The contributions of listeners are usually screened by the show’s producers to maximize the interest of the audience. Radio discussions are organized in segments and each of them are divided by a pause where advertisements are broadcast. The radio discussions may include conservative discussions, hot discussions, liberal discussions (mostly known as progressive discussions), and sports discussion.
How Advertising Between Different Radio Discussions Benefit Businesses
There are numerous benefits of radio discussions for advertisers and some of the major ones are described below:
Listeners are Involved in Radio Discussions
Radio discussions involve listeners because the discussions give them answers to their queries. When satisfied, they tune-into the station daily, weekly, or whatever the frequency of discussion program is.
When advertising on such programs, the focus would be on the consistency and frequency of advertisements, so the involved audience is continuously exposed to the advertisements.
Radio Discussion Audience is Loyal
When people listen to a particular radio discussion show and they benefit from the information, or they experience that the show’s content reflects their personality, they become loyal to that show.
If you are advertising in between the different radio discussion shows, it means you take advantage of this audience’s loyalty and use influencer marketing. As the listeners are already connected to these shows, the products and brands advertised in-between the different shows would be their priority.
Radio Discussion Audience is Expectant
The audiences of radio discussion programs are loyal, and they do not miss any episodes unless something very important happens. Irrespective of the fact that they are enjoying listening to radio discussions, they expect certain types of advertising as it breaks the monotony of constant talking.
Businesses advertising between different radio discussions would come up with advertisements that resonate with their target listeners and are different from the “discussion” in order to entertain and surprise.
Radio Discussion Audience is Quality
The listeners of radio discussion shows are different from the listeners of entertainment shows. The discussion audience usually consists of people with higher incomes and most of them have at least a house and a family.
If you advertise to this group of people, they understand your message and most probably want your products or services, as most of them are financially stable and ready to bring meaningful changes to their lifestyle.
Radio Discussion Audience Trust their Station
Since a radio discussion audience gains valuable knowledge and genuine guidance from the shows, they trust the station. They consider it as an informative source and get involved with the messages broadcast on the station.
This is beneficial for businesses advertising on the station because the products or services advertised here, when purchased, is on the basis of trust. The quality and advantages of the products or services are thus complemented.
No matter whether your clients’ budgets are limited or if you are aware of the targeted audience, advertising between different radio discussions benefits their business.
How RLGS (Radio Live Green Smart) Promotes your Brand?
As you are aware, RLGS is the Peace of Mind Focused Eco-Lifestyle News, Information, Innovation, Products and Unique Advertising source, and has a unique audience base of eco-individuals from different parts of the world.
When advertising on the RLGS platform, eco-suppliers with a global footprint – gain global exposure; and those with a local footprint – gain such local exposure.
We organize different discussion programs on our radio station. The discussions are informative involving eco-suppliers, the experts in their specific field and involve the active participation of eco-individuals where they clear concerns and doubts and share their experiences of living an eco-lifestyle.
The discussion programs on the platform of RLGS promote eco-suppliers in two ways. One is the conventional way where advertisements occur in between the different discussions and the another is a unique way where eco-suppliers utilize the whole discussion for promoting themselves and their eco-products: Comprehensively giving exposure and nurturing their brand.
Our audience is comprised mainly of eco-individuals and is always in search of new and beneficial information related to starting or evolving their eco-lifestyle. Eco-suppliers are their information sources. We provide them with the opportunity to passively or actively interact with our listeners via our discussion shows.
They are given the opportunity to use our discussion programs as a tool to market their brand. With our unique advertising method, they would communicate with eco-individuals in a way they’d prefer, improve their credibility, and deliver value to their existing clients. The amazing thing is that all this is made available at a remarkably low price. When they start advertising on our platform, their business exposure and visibility continuously increases.
Wait, we have a surprise. RLGS manages a Green Events Calendar which is subscribed to by eco-individuals, our ever-increasing eco-audience. It keeps the subscribers updated about all the Green Events happening the world over, where it’s easy to pick those near their homes and also those green events in faraway places. As part of our Unique Advertising, we promote every discussion on our Green Events Calendar. Our subscribers are informed in advance about upcoming discussions on our platform; another channel where eco-suppliers are promoted.
5 tips for creating banner ads for promoting your brand
Through trial and error, A/B split testing, eco-suppliers would find the banner adverts that work for them and their goods and services. It is easy and quick and worthwhile.
Eco-supplier and advertising agencies search for new and unique methods to advertise eco products and services. Our advertising platform and offering, is such a unique way to advertise eco-suppliers, their brand and their eco products.
Another component of our offering is Website Banner Adverts. A website banner advert is used for promoting brands, eco suppliers, their products, services, causes, and events on blogs, websites, and in newsletters. It consists of an image (.png, .gif, .jpg) or an animated image. Thus, with Website Banner Adverts you’re able to choose animated or static images, as desired.
How Do Website Banner Adverts Work?
As with physical banners outside some shops presenting discounts on a specific product range or mentioning a new product intended to trigger curiosity. The same is done via website banner adverts.
Website banner adverts are created with only a single objective: exposure for the business, be it via generating visibility, traffic to the eco supplier’s site so that the visitor sees their brand, their company, and their offering. And in some cases, making a purchase. Careful consideration is required when producing the website banner advert – so it is fit for purpose – and thus fits perfectly in the particular context.
Website banner adverts work in the same manner as conventional print media advertising works: they inform the target audience about the business, products, they gain people’s attention, enhance brand awareness, etc. In short, website banner adverts are a medium to send people to the eco supplier’s site to explore offerings and the business.
What are the Benefits of Website Banner Adverts?
By using Website Banner Adverts as an advertising tool, your clients get the following benefits:
Increased Customer Traffic
Website banner adverts encourage people to click on the advertisement and visit the advertiser’s site thereby increasing visibility and traffic.
Enhanced Sale of Products or Services
Website banner adverts encourage people to purchase certain products or services. When the banner ad on a particular website is related to the target audience and offers an answer to the visitor’s question, the chances are that he/she will click on it.
Grab the Attention of Customers
One of the most challenging tasks is to capture somebody’s interest. By understanding our target audience and using appropriate information as well as creativity when developing website banner adverts, we come up with different ideas such as a simple background with a stylish font, or, an animated lively advert, etc. All such ideas are intended to successfully grab the attention of customers.
Promote New Products
Website banner adverts are used by businesses to promote their product offerings in the form of text, attractive colours, animation, and photos.
The biggest asset of a company is its brand. When trust develops between a company and its customers, they make a purchase more easily, and that trust relationship even leads to repeat purchases. Website banner adverts put forward the website’s name and logo, and with RLGS’s platform, directly in front of their target audience.
With most advertising, people want to find out more about a company’s name or product first before responding, however with banner adverts, even if the company is new, they’re able to introduce their brand, even if not acquiring new business with the first encounter.
Cost-effective and Easily Created
It is easy to create banner advertisements that even small businesses use them to promote their products. In fact, there are several online tools which allow companies to create free banner adverts. The money required to develop a banner ad would then be saved, with the only expense being in the placement. Creating web banner adverts thereby saves costs.
Flexible Price Structures
Besides being cost-effective, a business enjoys the flexibility of pricing structures when it decides to promote its brand through website banner adverts. In some cases, sellers of advertising space charge advertisers on the basis of the total visitors clicking their ad. While this is common today, some sellers charge a fixed fee depending upon the result, such as when a customer makes a purchase or finishes a survey.
Today, advertisers also have the option to purchase space by bidding in real-time. This gives them the chance to buy premier advertising space at the going price.
These are some of the primary benefits website banner adverts provide.
How RLGS (Radio Live Green Smart) Promotes Eco-Suppliers via Website Banner Adverts?
As you know RLGS is a Peace of Mind Focused Eco Lifestyle News, Information, Innovation, Products and Unique Advertising resource, available to each eco-supplier to advertise eco-products and services.
Our platform and offering provides unique advertising to a relevant target audience. RLGS thus has a niche ever-growing audience of eco-individuals which is easily targeted through website banner adverts and extends market presence to attract more and more people for the eco supplier.
This is just a hint of our unique advertising methods. When joining hands with us, there is more to discover.
Eco-Supplier Omni-Channel Promotion
Why Employ Omni-Channel Advertising, Marketing and Promotion?
The consumer today uses many different channels or devices to access information and buy products. Deliver a consistent message with your brand and products across the various popular channels and platforms to ensure visibility and consistency.
Do you know what businesses do to be successful? They would come up with innovative ideas, hire appropriate talent, build a network, offer quality products and services at affordable prices, and much more. Importantly that makes them successful is their consistent visibility.
When a business is visible to its target audience, this extends its audience which enables more sales, more profit, and ultimately extends its success. With markets as they are, a business gets perfect visibility through an Omni-channel promotional strategy.
Eco-suppliers and the market for eco-products is gaining momentum, consequently it is essential to be visible on several popular and relevant platforms. The best way to enhance visibility and pave the way to success is an Omni-Channel Promotional strategy aka Omni-Channel Advertising.
What is Omni-Channel Advertising?
Before moving any further, it is necessary to understand what Omni-channel advertising is. As in multi-channel advertising, the interaction between a brand and its customers happen on several platforms, Omni-channel advertising provides current and potential customers the further option which is to interact with brands through various platforms.
Omni-channel advertising is a seamless approach to interacting with existing and potential customers on different platforms. The objective of every seller is to provide a service to its customers, and in return generate profits, and this is achieved when they effectively and thoughtfully nurture their brand while simultaneously reach their target customers.
Marketers know that people have access to newspapers, televisions, computers, smartphones, and many other platforms. That is why they promote their products through various platforms and attract new and keep in touch with existing customers.
What Benefits does Omni-Channel Advertising Provide?
When you choose an Omni-Channel marketing and advertising strategy over other strategies, you get the following benefits:
Customers approached through multi online channels spend more online in comparison to those approached via a single channel. The Omni-Channel customers are mostly repeat customers and spend further during secondary visits. These and many more statistics are enough to inform that a business is served to invest in an Omni-channel advertising strategy.
High Customer Retention
Every company wants to earn a customer’s loyalty and attention, though few succeed. Companies that are present on various platforms and channels, create visibility and familiarity with their target audience, nurturing their brand further. Customers have ample opportunity to interact with their brands who is able to convey their messages and responses easily.
Utilization of Various Channels
Patterns are developing whereby customers interact, ask their presales questions and start their shopping on one platform and finish their purchase on a different platform. For example, they read about a product while using Twitter on their smartphone and make the final purchase by visiting the website through a laptop. This is possible only when the eco supplier business is present on multiple channels.
When a brand is present on different platforms, the various channels provide data which reflect customer response towards a particular channel or channels. By evaluating that data, a business easily tracks its performance to develop and adjust future strategies.
The Significance of a Presence on Different Channels
Before making a new purchase, a customer tends to use different sources of information. When a brand is present on different channels, it creates the required visibility and impression on the mind of a customer which contributes to purchasing.
How Eco-Suppliers Benefit Through Omni-Channel Promotion?
The biggest buyers of eco-supplies are eco-individuals and like others, they also access information through various platforms. They read newspapers, watch television, surf the internet, and are active on their smartphones. In fact, they spend a considerable time on the internet while in search of new and vital methods to live an eco-lifestyle. Eco-individuals have an awareness of the benefits of living an eco-lifestyle.
For eco-suppliers, an online approach is another way to attract eco individuals. An online approach includes being visible on a website, mobile site, Twitter, Facebook, etc. When eco-suppliers promote themselves, their eco-products via different online platforms, not only do their brands gain the necessary recognition, their exposure is increased.
How RLGS Benefits Eco-suppliers Through Omni-channel Promotion?
Radio Live Green Smart (RLGS) is a peace of mind focused source of eco-lifestyle news, products, information, innovation, and promotion. We are available on several online platforms where eco-individuals are present. Be it Google, Facebook, Twitter, or several other places, they are never far from us.
Via our unique advertising, we promote eco-suppliers in a number of ways. For example, we advertise our eco-supplier client’s products on our website by placing the attractive banners provided by them. We do the same by placing their banners in our newsletters, and our green events calendar.
Despite making or supplying the best products, the challenge eco-suppliers face is the promotion of their products on multiple channels. With the presence of RLGS, eco-suppliers gain visibility via our multi-channel, omni-channel marketing and advertising as part of our unique advertising offering.
Because we are present on platforms where eco-individuals frequent, our ever-growing eco-audience is interested in eco healthy living, eco-friendly living, eco healthy eating and living an eco-lifestyle. We promote our eco-supplier clients on these platforms. A glimpse of our unique advertising strategy is as follows:
- People listening to our radio programs hear our discussions with eco-suppliers, hear their advert spots in-between various programs.
- They follow us on social media where we promote our eco-suppliers on these platforms.
- Visitors of our website explore new development in the eco-world, they see the banner advertisements of our eco-suppliers who thereby present their offerings to our ever-growing audience.
- Eco-individuals refer to our Green Events Calendar where we promote our eco-suppliers and provide exposure for their brands and products.
These are some of the ways we promote your clients’ businesses using our Omni-channel promotional strategy. When you, on behalf of your eco-supplier clients, avail yourself of our unique advertising services, you provide a widespread presence on the Internet for your eco-supplier clients. This means that their authoritative status increases and increments their authoritative position which enhances their visibility.
Summary of Eco-Supplier Unique Advertising
Get More Eyes and Ears on Your Business – Advertise On Smartphones.
Never before has it been easier to reach the as many with your message or products. Promote and advertise your brand daily!
It is clear that humankind and our planet is going through a crisis. The basic costs are rising, people are obese, natural calamities occur, the environment is unstable, and dreadful diseases are proof that if no proper measures are continuously taken, it would become worse. The more individuals and eco-suppliers adapt to the mission that the remedy is in our hands, the more chance humankind has to improve its health while saving our environment and this planet.
Eco-suppliers have taken a significant step and joined a group that is working seriously towards improving our lifestyle and the health of this planet. Like them, RLGS (Radio Live Green Smart) is on a mission to support people in living an eco-lifestyle.
We are a Peace of Mind Focused Eco Lifestyle News, Information, Innovation, Products and Unique Advertising resource dedicated to enhancing the way people live and are returning our planet to a better place to live, not only for this generation but for future generations too.
Since eco-suppliers and we are on the same path, and by joining hands and working together for the betterment of people we improve their lifestyles and heal the environment. For every successful journey, it is important to take the first step. With our services, you take another step towards furthering your message.
How RLGS’s offerings Contributes to Eco-Suppliers’ Success?
We are a comprehensive resource when it comes to obtaining information about living an eco-lifestyle, eco healthy eating and eco healthy living, and with our offering we provide an opportunity to eco-suppliers all over the world to promote themselves through our unique advertising approach.
It is important to inform you that we have an ever-growing audience of eco-individuals. These are people already living an eco-lifestyle or are interested in switching to living an eco-lifestyle. They are always searching for information about eco-products and services, new developments, and green events happening near them, as well as globally.
We make it easy for sellers to promote to a group of prospective customers ready for their products. The number of eco-individuals interested in eco healthy living increases day by day. We bring such eco individuals and eco suppliers together.
When eco-suppliers utilize our unique advertising services, they gain several advantages. Here is a summary of the primary benefits to eco-suppliers using our unique advertising membership:
We promote their eco-products in the form of radio advert spots. These radio advert spots are their voice to their target audience, i.e. eco-individuals. These advertisements are placed in-between different programs broadcast on our radio station. Moreover, they introduce their brand and entice people to contact them for their eco-products.
We have radio discussion with eco suppliers about their company and their products. These discussions are related to an eco-lifestyle. Sometimes our listeners also participate in these discussions with their queries and our experts suggest appropriate solutions. We promote eco-suppliers while promoting their brand.
After creating attractive website banner advertisements, we promote their brand in an efficient manner. For example, we place their web banner adverts on relevant pages of our website, in our newsletter, in our #LiveGreenSmart Green Events Calendar, and other such places, to create continuous exposure and to provide visibility thereby extending the eco suppliers’ reach and to increase awareness and sales.
Omni-Channel Promotion: We are present on our radio and several online platforms where eco-individuals are. Our audience visits our website for the latest developments, read our blogs to enlighten themselves, and like and share our social media posts. To promote eco-suppliers, we mention their eco-products and create links in our blog posts, articles, Tweets, etc. Whenever interested people click on such links, they are redirected to the website of eco-suppliers or their sales pages.
The aforementioned is what constitutes our unique advertising offerings. When eco suppliers choose our offerings to promote their eco-products, they extend their visibility, reach, sales and revenue.
Each feature, no doubt, creates visibility, all related to living an eco-lifestyle: The radio, the Green Events Calendar, the omni-channel promotion.
Join hands with us today to enhance your eco-supplier clients’ visibility and sales while supporting eco-individuals in living an eco-lifestyle, and furthermore, preserving this planet to be a better place to live on.
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