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Why Your Brand Is More Important Than Your Product

Push aside your business plan and stop obsessing over your product dimensions. First, you need to think about your brand.

As seen in this video, “The first thing any entrepreneur needs to do is figure out how to get consumers to love you. It cites entrepreneurial legends like Richard Branson and Steve Jobs who found success by thinking first about what consumers want and then “backfilling” into a product. “You’d better start thinking about how you are going to create loyalty beyond reason before you start writing the mechanics of your plan.”

Are you an eco-seller in search of where advertising is an investment, not an expense? If yes, you are at the right place because whatever is written below will help you advertise to an audience that is waiting to explore the offerings from eco-suppliers.

Here, we are talking about advertising with RLGS. Before moving any further, it is important to know that Radio Live Green Smart (RLGS) is a Peace of Mind Focused Eco-Lifestyle News, Information, Innovation, Products and Unique Advertising resource. We have an ever-growing audience consisting of eco-individuals aiming to live or enhance their eco-lifestyle and practicing eco-healthy eating.

This audience is supporters of eco-suppliers and remain in search of new information, developments, innovations, products, and more in the field of the eco-world. They not only appreciate the efforts by eco-suppliers, they also welcome them in their lives. Here, when you partner with us, you’re able to tap into this lucrative audience.

 

Are you ready to learn more about unique and omni-channel advertising?


Congratulations! Your Eco Supplier Unique Advertising Membership newsletter is on the way!

You, as eco-supplier, would come to see that we are the radio station for information on eco healthy living and the ideal place to advertise your eco-product(s). It’s not only the radio station through which we promote your brand, there are a number of other ways we extend your visibility and exposure.

Download your personal free copy of the eBook below – enjoy the reading.

Ways of Finding the Ever-Growing Eco-Audience

Our Unique Advertising Offerings for Eco-Suppliers

You, as eco-suppliers, have the ideal target market for advertising your eco-products. Our radio station promotes an eco-lifestyle, and eco healthy living, And, it is not only the radio station through which we promote your brand, there are also a number of other ways we provide you with the appropriate exposure. Some of the primary components of our Unique Advertising offerings are:

Radio Spot Adverts:

We are a 24x7 radio channel dedicated to an eco-lifestyle. We guide our listeners about the benefits of living an eco-lifestyle. The different programs broadcast on our radio channel suggest various ways to incorporate eco healthy living into the lives of our ever-growing eco-audience.

We offer our eco-suppliers the opportunity to advertise between our programs.

Radio Discussion:

During these discussions, eco suppliers share their company details. For instance, how their business came about. What their products are, and the benefit their product(s) brings to the listener. And, in general, the improvements to humankind and the environment. As all our discussion programs offer an eco-solution, each eco-supplier presents their eco-products as another solution during the discussion. This way, the eco-audience benefits, the environment benefits, and the eco-suppliers get the much-desired exposure for themselves and their eco-product(s).

Website Banner Advert:

RLGS is not only a radio channel, it is a complete Peace of Mind Focused Eco Healthy Living Resource. Our website is where visitors get comprehensive information about the eco-world. We regularly update and add content on our website, and thereby continuously expand our eco offerings. When researching Eco products, this is where our eco-audience find the latest, unbiased, comprehensive and engaging resources that arm them with knowledge and peace of mind to make informed decisions.

To promote our eco-suppliers, we strategically place their banner advertisements on our website. These banner ads contain the messages, offers, and information about the eco-suppliers and their eco-products. These banner adverts are in the form of images that are either static or eye-catching animations. The banner ads are provided by the eco-suppliers and we place them on our website.

Green Events Calendar:

Awareness about living an eco-lifestyle is not limited to a particular city or country. People and organizations all over the world inform others about an eco-lifestyle thereby spreading the messages of benefits this lifestyle has on humankind and to save our planet.

In today’s busy life, to keep track of such events we cite them in our Green Events Calendar. To further promote our eco-suppliers, they are included in our Green Events Calendar: We mention their radio discussion with backlinks to their website and Facebook page, in the description of their relevant Green Event. This event stays in the calendar during the membership period.

Omni/Multi-Channel Promotion:

Our unique advertising includes promoting the eco-business and its eco-product(s) on our different channels. This makes an impact on the minds of eco-customers and when it comes to purchasing, they’d opt for the brand with higher visibility. As eco-individuals are active on different social media platforms, and because RLGS is also present on the popular platforms, visibility is extended.

Whistleblower Activities:

Whenever you find something inappropriate or harmful happening in relation to the environment, you’re welcome to inform us. RLGS uses its platform to spread awareness about such illicit activities. It does not matter if the whistleblower is an eco-individual, eco-supplier, or just a member of the public, we are always ready to add our voice.

Eco-Product Catalogue

We have an Eco-Product Catalogue where all the products related to living an eco-lifestyle or eco-healthy eating are listed. This is an ever-growing catalogue and is extended when eco-product(s) are added when each eco-supplier signs up for our unique advertising membership.
In order to promote our eco-suppliers, we mention their eco-products in our ever-growing eco-catalogue. This way, you, as an eco-supplier, gain further exposure to our target audience.

Eco-Healthy Eating:

Another change people make in their lives when living an eco-lifestyle is to practice eco-healthy eating. They look for sources of eco-healthy eatables or the recipes to prepare eco-healthy food. We are such a resource as well.
Our eco-suppliers specializing in eco-healthy eating related services get exposure via our platforms. When we mention their eco-food products or recipes on our channel or website or on our social media pages, people appreciate their contribution and share the information amongst various groups. This way the eco-suppliers mentioned by us get extended visibility and exposure.

A major reason for generating the desired exposure and visibility for the eco-supplier’s brand, and sales of their eco-product(s) occurs when promoting them regularly across various platforms: And nurtures the brand while being exposed to its target audience: And also adds to the brand’s investment in advertising. Eco Healthy Living is important, for individuals, eco suppliers and for the whole environment.

Ready to amplify your eco-business, and learn of ways to nurture your brand, whilst saving this planet?


Congratulations! Your Eco Supplier Unique Advertising Membership newsletter is on the way!

You, as eco-supplier, would come to see that we are the radio station for information on eco healthy living and the ideal place to advertise your eco-product(s). It’s not only the radio station through which we promote your brand, there are a number of other ways we extend your visibility and exposure.

Download your personal free copy of the eBook below – enjoy the reading.

Eco-Supplier Membership Discount Enrolment







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