Eco Supplier Unique Advertising

Despite the emergence of various new advertising forms, radio spot adverts still remain a favorite. Contrary to common thinking, radio is still a vital communication channel with an ever-increasing audience. The biggest economies all over the world are experiencing a consistent increment in radio advertising spending and this continuous growth is not expected to stop until 2021.

In this digital era, radio spot adverts are still considered a viable and highly effective medium to market products and services to audiences of numerous stations across the globe. This is simply because it brings results; it works.

Radio spot adverts are a perfect way to uplift advertising campaigns and intensify marketing strategies. This marketing approach amplifies your brand’s impact. You’ll witness a growth in exposure, your brand’s message is spread as desired, your existing clients/customers keep coming back, and all this without affecting your budget.

Some of the prime advantages/benefits of advertising through radio are described below:

Most of the current platforms of advertising such as Twitter, Facebook, etc. require an active audience to make the advertising campaign a success. With radio spot adverts, the listener just needs to press a button and your message will reach your listeners’ ears. A radio audience involves active, as well as passive listeners such as employees working at a desk, people commuting to the workplace, etc. As soon as the advertisement is played, every listener immediately hears what is being conveyed in that message.

With radio spot adverts, you don’t need to generate organic traffic or urge people to like and share your informative posts on social media because the radio station you selected will start distributing your message straight away, without any extra effort from your side.

We have all seen many people on the roads, not going to school or work, but heading towards the nearby departmental or grocery store to buy living essentials. In such cases, your listeners already have a purchasing mind-set and when they receive a message related to new products or sales, it usually brings results.

Radio spot adverts help you in targeting your crucial audience via station placement and time slots aimed to attract active shoppers. You get the chance to advertise your business to people ready to spend.

Traditional newspaper adverts, currently preferred digital content and social media marketing is effective, allowing the user to experience what the brand is and what it has to offer. The radio spot advertisement is different because it provides your brand with a real voice which gives you the opportunity to openly speak to your audience.

Rather than viewing your brand’s name curated in a skillfully worded article, people who have heard your advertisement once or twice on the radio, develops your brand’s image in their mind on the basis of your voice, message, and attitude.

One of the biggest advantages of radio spot adverts is that it allows your messages to be conveyed to a captive and targeted audience at a price much below that of many other advertising mediums. If a small business wants to reach a certain audience group, then radio advertising is the most cost-effective medium.

For example, to tap a captive audience by making a 30-second ad for a prime time TV slot is much costlier than targeting the same audience via a radio spot advert.

Because radio is portable, advertisers get the chance to reach prospective customers on the go. Businesses advertising through radio gain an edge over their competitors. The approachability of radio allows listening to happen in places where other media cannot easily reach.

For example, your target audience will not read a magazine or a newspaper while driving, nor will they watch TV while gardening, but they can listen to a radio in such conditions. Today, with the advent of radio station apps, radio overlaps the digital media phenomenon.

Radio is local and live, it reflects different communities. Most listeners are people interested in knowing about current and upcoming happenings in their communities like special events, traffic updates, news, entertainment, weather reports, and sports.

With such local community updates, radio adverts tap into the community’s pulse, people show interest in listening to the messages. Moreover, today radio bears the characteristics of the digital world and acts as a constant companion to people – with them wherever they are. It is very easy to deliver your messages via radio.

Advertising brings fruitful results with continuous repetition. The target audience would hear the commercial three to four times before responding to the call to action. Though there are different mediums to reach such frequency levels, the most cost-effective way is radio advertising.

People love to listen to the radio and they engage themselves in several hours of commercialised radio every week. In these hours, the listeners hear an advertisement several times and develop an attraction towards a particular brand.

It is quite simple and fast to create radio commercials. Unlike other forms, a radio advertisement can be prepared on very short notice. It usually takes less than a week to successfully air a radio advertising campaign. Moreover, you can easily make changes to your radio advertising campaign whenever you want.

Because of the flexible schedule of radio commercials, your messages are delivered as consumers are out shopping. The audience can act on your message and actively participate in the competitions organized by radio stations.

Radio discussions involve listeners because the discussions give them answers to most of their queries. When satisfied, they tune-into the station daily, weekly, or whatever the frequency of discussion programs is.

When advertising on such programs, the focus would be on the consistency and frequency of advertisements, so the involved audience is continuously exposed to the advertisements.

When people listen to a particular radio discussion show and they benefit from the information, or they feel that the show’s content reflects their personality, they become loyal to that show.

If you are advertising in between the radio discussion shows, it means you can take advantage of this audience’s loyalty and use influencer marketing. As the listeners are already connected to these shows, the products and brands advertised in-between these shows would be their priority.

The audiences of radio discussion programs are loyal and they do not miss any episodes unless something very important happens. Irrespective of the fact that they are enjoying listening to radio discussions, they expect certain types of advertising as it breaks the monotony of constant talking.

Businesses advertising between radio discussions would come up with advertisements that resonate with their target listeners and are different from the “discussion” in order to entertain and surprise.

The listeners of radio discussion shows are very different from the listeners of entertainment shows. The discussion audience usually consists of people with higher incomes and most of them have at least a house and a family.

If you advertise to this group of people, they understand your message and most probably want your products or services, as most of them are financially stable and ready to bring meaningful changes to their life.

Since a radio discussion audience gains valuable knowledge and genuine guidance from the shows, they start trusting that station. They consider it as a major informative source and get highly involved with the messages broadcast on this station.

This is beneficial for businesses advertising on the station because the products or services advertised here are purchased, including, on the basis of trust. The quality and advantages of the products or services are thus complemented.

Being an eco-supplier you always remain in search of new and unique methods to advertise your products or services. If you are here, it means you are interested in advertising your brand through the platform of RLGS and are enlightening yourself about our unique advertising methods.

Another offering by RLGS is Website Banner Adverts. A website banner advert is a type of advertisement used for promoting products, services, causes, and events on blogs, websites, and in e-newsletters. It consists of an image (.png, .gif, .jpg) or an animated image. Thus, Website Banner Adverts are animated or static, as desired.

How Do Website Banner Adverts Work?

You might have seen physical banners outside some shops expressing great discounts on a specific product range or speaking about some new product which triggers your curiosity. The same work is done by website banner adverts.

Website banner adverts are created with only a single objective: generating traffic to your site so that the visitor can see your offers and hopefully, make a deal. But this needs to be done carefully, your website banner advert should fit perfectly in that particular context.

Website banner adverts work in the same manner as conventional print media advertising works: they inform the target audience about products, they gain people’s attention, enhance brand awareness, etc. In short, website banner adverts are a medium to send people to your site to explore your offerings and business.

What are the Benefits of Website Banner Adverts?

If you are using Website Banner Adverts as an advertising tool, you get the following benefits:

Website banner adverts encourage traffic to click on the advertisement and visit the advertiser’s site. When you want to increase the traffic for your website, banner ads is such a tool.

Website banner adverts encourage people to purchase certain products or services. When the banner ad on a particular website is related to the target audience and offers an answer to the visitor’s question, the chances are that he/she will click on it.

One of the most challenging tasks in today’s world is to capture somebody’s attention. When you understand your target audience and use appropriate information as well as creativity to develop website banner adverts, you come up with different ideas such as a simple background having a stylish font, an animated lively advert, etc. All such ideas successfully grab the attention of customers.

Website banner adverts help businesses promote their latest products because the banner advertisements allow them to put forward their offerings in the form of text, attractive colours, animation, and photos.

One of the biggest assets of a company is its brand name. When trust develops between a company and its customers, they make a purchase and that trust often leads to repeated purchases by customers. Website banner adverts put forward your website’s name and logo in front of the target audience.

With some forms of online advertising, people need to find out more about a company’s name or product first before responding, but with banner adverts, even if the company is new, you’re able to introduce your brand to gain new business.

It is easy to get banner advertisements that even small businesses use them to promote their products. In fact, there are several online tools which allow companies to create free banner adverts. The money required to develop a banner ad would then be saved and the only expense occurs in their placement. Creating web banner adverts thereby saves costs.

Besides being cost-effective, a business enjoys the flexibility of pricing structures when it decides to promote its brand through website banner adverts. In the past, advertising space sellers used to charge advertisers on the basis of the total visitors clicking their ad. While this is still common today, some sellers charge a fixed fee depending upon the result, such as when a customer makes a purchase or finishes a survey.

Today, advertisers also have the option to purchase space by bidding in real-time. This gives them the chance to buy premier advertising space at a lower price.

How RLGS (Radio Live Green Smart) Promotes Eco-Suppliers via Website Banner Adverts?

As you know RLGS is a Peace of Mind Focused Eco Lifestyle News, Information, Innovation, Products and Unique Advertising resource, you, being an eco-supplier, would use to advertise your eco-products and services.

If you are an eco-supplier, you would be looking for a website that provides you with a relevant target audience. RLGS has a niche audience of eco-individuals which is easily targeted through website banner adverts. This boosts your market presence and attract more and more people towards your business activities.

This is just a hint of our unique advertising methods. When you join hands with us, there will be a lot more to discover.

It has been noted that customers approached through multi-channels spend more online in comparison to those approached via a single channel. The Omni-Channel customers are mostly repeat customers and also spend more in secondary visits. These and many more statistics are enough to prove that a business would be served to invest in an Omni-channel advertising strategy.

Today, every company wants to win a customer’s loyalty and attention, but few succeed. When customers are approached via an Omni-channel strategy, a familiar environment surrounding the brand is developed. Customers can freely voice their desires and brands can easily fulfill them.

It has been confirmed by different researchers that customers start shopping on one platform and finish their purchase on a different platform. For example, they read about your product while using Twitter on their smartphone but make the final purchase by visiting your website through a laptop. This is especially beneficial when your business is present on multiple channels.

When a brand is present on different platforms, the various channels provide the data which shows the customer’s response towards it. By evaluating that data, a business easily tracks its performance to develop future strategies.

Before making a new purchase, a customer tends to use different sources of information. When a brand is present on different channels, it makes a positive impression on the mind of a customer which often results in a purchase.

After you create your attractive website banner advertisements and want us to promote them, we promote your brand in the most efficient manner. For example, we place your web banner adverts on relevant pages of our website, in our weekly newsletter, in the Green Events Calendar, and other such places. You get the maximum exposure to increase your sales.

We are present on our radio and online platforms where eco-individuals are. These individuals visit our website for the latest developments, read our blogs to enlighten themselves, and like and share our social media posts. To promote eco-suppliers, we mention their eco-products and create links in our blog posts, articles, Tweets, etc. Whenever interested people click on that link, they are redirected to the website of eco-suppliers or their sales page.

These are just some of our unique advertising offerings. When you choose us to promote your eco-products, you would see the changes in your visibility, sales and revenue.

There is further news for all eco-suppliers – in future, to tap into a dedicated medium, we’ll make our mobile app available for download for smartphones running on iOS and Android.

The main feature, no doubt, is the radio. We include eco-suppliers’ information related to living an eco-lifestyle on it. Also, special emphasis is on the Green Events Calendar. What this means is that our eco-suppliers are promoted on further channels.

What are you waiting for? Join hands with us to enhance your visibility, sales and support eco-individuals in living an eco-lifestyle. Above all, join hands with us to make this planet a better place to live on.