“A circular economy is one that builds economic, natural and social capital” (petco.co.za).
Plastic bottles are valuable and aren’t actually waste. In modern times, packaging is necessary to get the product to the consumer, but once it has served its purpose, packaging is considered dirty and unwanted.
As an example of how recycled plastic is used, Isotherm is an insulating material that’s made entirely from recycled plastic bottles.
Traditional homes usually have ceiling insulation that’s made from fibre glass or asbestos, which isn’t environmentally friendly at all. Isotherm is an eco-friendly and effective alternative.
Isotherm is dust and water resistant, non-toxic, without associated health risks, non-flammable and lasts longer than most other insulating materials.
The humble plastic bottle is humble no more.
Is it then farfetched to Recycle, Reduce, Reuse and ending up living in a green smart home and eco friendly house, driving a green smart car, working in a green smart office, and living in a green smart city?